Case Study

NiQuitin

NiQuitin is a global brand with over 30 years heritage. Following extensive research, our team developed the ‘We Quit’ app, designed to help users kick their smoking habit. ‘We Quit’ uses habit-mapping to create a personalised, goal-based smoking cessation plan. It’s designed to help users stay on track – even while experiencing cigarette cravings and triggers.

As they achieve various goals, users earn badges and points which can be redeemed for rewards, such as coupons for NiQuitin products. ‘We Quit’ is motivational, without being preachy, too scientific or dull.

Key Features

Features personalised quit plans to help users stay on track and overcome obstacles.
Includes daily tips, motivational quotes, and scientific facts.
Rewards for milestone achievements.
A built-in community to share the quitting experience with and support the user.
Integrates Nicotine replacement therapy.

A Seamless Mobile Experience

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Consumer iOS & Android App Development

A Seamless Mobile Experience

Consumer iOS &
Android App Development