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Conversion rates improved by 32%, and customer churn decreased by 18%. Campaign ROI increased significantly, with targeted offers driving 2.5x higher engagement.
The challenge
A global telecom provider wanted to improve customer acquisition by delivering personalised offers. Their existing campaign engine relied on static segmentation, resulting in low conversion rates.
Approach
Our AI-certified team designed a machine learning pipeline using Azure AI and Python. We integrated data from CRM, billing systems, and web analytics to create dynamic customer profiles. A recommendation engine was deployed to deliver tailored promotions via SMS, email, and app notifications.
Solution
- Predictive models for churn analysis
- Personalised recommendations in real-time.
- Multi-channel campaign delivery.
- Integration with Dynamics 365 Marketing.
- Continuous model optimisation.
