Back to Case studies Demo
This project transformed the client’s digital presence, making them more agile and competitive in the global retail market. The headless approach future-proofed their platform for innovations like AI-driven personalisation.
The challenge
A global retail client faced limitations with its traditional e-commerce setup. The system restricted content flexibility, slowed page performance, and created friction for expanding into new markets. Their goal was to scale globally while offering personalised customer experiences, but their legacy platform was slowing innovation.
Approach
We worked in sprints, beginning with a discovery workshop to map requirements and dependencies. Development focused on delivering modular APIs and ensuring the frontend could adapt to any new market. User testing helped validate design and functionality before global rollout.
Solution
BrandBridge implemented a headless commerce architecture powered by a decoupled backend (Magento) and a React-based frontend. This allowed content and commerce to operate independently while still integrating seamlessly. The team created reusable APIs to connect marketing tools, inventory systems, and third-party logistics providers. This flexibility let the client rapidly launch into new regions.
Results
- Reduced time-to-market for new stores by 60%.
- Improved site speed by 45%, boosting conversion rates.
- Enabled easy localisation for 8 new regions within the first year.
